Importance of strategic planning for companies operating in the IT

Do you know the importance of strategic planning for companies operating in the Information Technology (IT) area? The definition of strategies for this segment is essential for the company to be prepared to take advantage of opportunities or face crisis situations.

Planning allows aligning the business objectives with the team, promotes more effective control of costs, and contributes to the dissemination of a new culture of proactiveness on the part of employees. By strategically planning the IT area, your company becomes more competitive and efficient.

Keep reading this article to better understand how to implement strategic planning and learn how to use the tools necessary to obtain better results for your company.


Find out why strategic planning is a differentiator for your business

The strategic planning of an IT company allows the creation of solutions capable of making the business more competitive. After all, technology plays an important role in the daily lives of companies.

The organization of practices, the definition of priorities, and appropriate actions are essential for project optimization and work efficiency. Keep an eye on the advantages your company will have when adopting new practices:


  • cost reduction;
  • identification of processes that require more investment and for which improvements are needed;
  • mapping of business needs;
  • improvement and updating of information security methods;
  • better team productivity;
  • greater participation of the IT area in other businesses of the company, increasing the results in a global way.

Strategic planning is an efficient management tool, which generates greater motivation and team commitment to results, in addition to guaranteeing the quality of the company’s other processes. The IT sector is an  essential area of ​​any corporation and its correct management is essential for the success of the enterprise.


Check out the main steps to develop a good strategic IT plan

An organized and adequate planning for the reality of your company is essential to guarantee the best performance of your team and also to contribute to the making of important decisions for the business.

Do you know the main steps so that nothing is left out of this organization? Check out 7 tips to design the best business strategy for your company or IT department.


1. Conduct an internal and external analysis of the environment

Planning must consider the conditions and internal and external interference of your organization, in addition to its possible evolutions, such as increased sales, revenue growth, market expansion, among others.

Likewise, possible generators of conflicts must be considered so that the scenarios outlined are close to the reality of the market and the company. So, it is worth considering the impacts of the economy on sales and the perspective of competition created with the introduction of new technologies.


2. Prepare a priority list

Set your company’s priorities. This means choosing which resources (infrastructure, budget or professionals) will be allocated and which IT services will be available.

After that, make sure these features and services meet the demands of the business. Often, the team is divided into several tasks without defining which ones are priorities, and this leads to wasted money and time. So, it is always important to analyze the most urgent demands and allocate resources accordingly.


For this, it is important that your company’s IT professionals know the market trends and pay attention to the profile and needs of their customers.


3. Set goals and deadlines

Setting goals and deadlines reduces costs, failures and rework. Each action must have a plan that includes the period of analysis and realization, in addition to the definition of the objectives to be achieved.

This care facilitates the identification of priorities by the team and contributes to the organization and fluidity of work.


4. Define the company’s actions

After establishing objectives and priorities, it is necessary to analyze the best ways to achieve them, what will be necessary for this and what strategies will be adopted.

In other words, have you defined as a goal to sell to a certain segment? Then, establish strategies to reach your potential customers, check what actions are necessary, the investment for each of them and which professionals will be responsible for each stage of the work.


Structure your team for the development of tasks, developing their complementary skills and encouraging good performance.


5. Identify key performance indicators (KPIs)

The acronym KPIs is an abbreviation of  “ Key Performance Indicator” ,  or in Portuguese, Key Performance Indicator. It is a  management technique with metrics to evaluate performance .

There are several indicators that make up this metric, such as profitability, profitability, competitiveness, quality, value, among others. Performance indicators ensure greater efficiency in processes and provide greater security in decision-making by the manager.


6. Monitor the execution of what was planned

After defining strategies, actions and execution schedule for each task to reach the goals defined by your company, it is essential to monitor the execution. Observe the occurrence of failures and identify the reasons. Many errors are fixed quickly, with proper guidance.

In some cases, it is important to invest a little more time or allocate new resources, but it is important to be aware that the identification of problems is only possible with careful monitoring of the processes performed.


7. Make adjustments as needed

Finally, if something is out of control and the results are not achieving the proposed objectives, it is important to identify where the failure occurs and make adjustments. This applies to the actions of the team, as professionals often need to adapt their way of acting, but also to the line of products offered.

It is important to note that each customer has a specific need, and that the offer of products and services must be scaled according to this particular demand.

In many cases, the difficulty is not in the team’s approach, but in offering inadequate or insufficient solutions. In such situations, it is important to review the strategy and make the necessary adjustments for the success of the action.


Now you know how to make the best strategic planning for your IT company. Regardless of your area of ​​expertise, it is essential to adopt good practices and invest in setting goals and strategies to achieve results. In the IT area, a vital sector for companies, this is even more relevant.

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